News

May 28, 2026

Amazon Is Testing Brand Logos Above Product Titles and Expanding Benchmarks to 18 Markets

Amazon is testing brand logo placement above product titles and has expanded Benchmarks reporting to 18 global markets. Here's what brand sellers need to know.

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May 27, 2026

CentralDesk Now Has Amazon PPC Analytics

CentralDesk now includes a full Amazon PPC analytics module: campaigns, search terms, budget pacing, period-over-period reports, and negative keyword management.

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May 27, 2026

Amazon Cancelled Its SP-API Fees: What Sellers Need to Know

Amazon has fully cancelled its planned SP-API fees, including the ,400 annual subscription and monthly usage tiers. Your seller tools are unaffected.

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May 26, 2026

How to Optimize Your Amazon Listings for Alexa for Shopping

Learn how to optimize your Amazon listings for Alexa for Shopping, Amazon's AI assistant. Practical tips on titles, bullets, Q&A, reviews, and A+ content.

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May 26, 2026

Amazon Is Raising Seller Fulfilled Prime Speed Requirements on July 6

Amazon is raising Seller Fulfilled Prime delivery speed thresholds on July 6, 2026. Here are the new requirements by size tier and what sellers need to do now.

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May 25, 2026

Amazon Updated Customer Service by Amazon: Fewer Return-Less Refunds, Easier Free Tier, and Automatic SAFE-T Claims

Amazon updated Customer Service by Amazon with tighter return-less refund rules, automatic SAFE-T reimbursements, and easier free tier eligibility for sellers.

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May 23, 2026

What's New in CentralDesk: Better Alerts, Smarter Health Scores, and a Faster App

CentralDesk just shipped a big batch of updates: smarter listing health scores, negative review alerts, ASIN case history, a rebuilt alerts inbox, and more.

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May 22, 2026

CentralDesk Now Has an MCP Server (Because It’s 2026 and That’s What We Do Now)

CentralDesk now includes an MCP server that connects Claude directly to your Amazon seller account. Here's what it does and how to set it up.

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May 22, 2026

Everything That Changed from Amazon Rufus to Alexa for Shopping (Besides the Name)

Amazon retired Rufus and replaced it with Alexa for Shopping. Here's a full breakdown of what actually changed, beyond just the name.

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May 21, 2026

Prime Day 2026 Is in June: Deadlines, Inventory Cutoffs, and What to Do Now

Prime Day 2026 is in June. FBA inventory deadline for minimal splits is May 27, six days away. Here are the dates, deadlines, and what to do now.

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May 20, 2026

Amazon Sponsored Prompts Are Live in Alexa for Shopping: What You Need to Know

Amazon's Sponsored Prompts are now live in Alexa for Shopping, auto-enrolled and charging CPC. Here's what they are and what to do about them.

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May 19, 2026

Amazon PPC Agency vs. In-House: What’s Actually Better for Your Brand?

Agency or in-house for Amazon PPC? An honest breakdown of what each path costs, what it requires, and how to decide which one fits your brand.

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May 18, 2026

Amazon's Aged Inventory Charges Are Hitting Accounts This Week

Amazon's May 15 aged inventory assessment just ran. Charges hit accounts this week. Here's what the new 181-day threshold means and what to do before June 15.

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May 16, 2026

Google's Official Guide to AI Search Optimization: What It Says and What It Means

Google published its official guide to optimizing for AI search. Here's what it actually says, what to skip, and what matters for brand content.

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May 16, 2026

Amazon's August 1 Ad Payment Change: What It Means for Your Cash Flow

Amazon is changing how it bills ad costs starting August 1. Proceeds come first, credit cards become backup. Here's what it means for your cash flow.

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May 14, 2026

Amazon Has Removed the Prerequisites for Premium A+ Content

Amazon quietly removed the Brand Story and Basic A+ prerequisites for Premium A+. Here's what changed and why now is the time to upgrade your listings.

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May 13, 2026

Amazon Replaces Rufus with Alexa for Shopping: What It Means for Brands

Amazon replaced Rufus with Alexa for Shopping this week. Here's what changed, what it means for sellers, and what to do about it right now.

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May 12, 2026

Amazon for CPG Brands: What’s Different and Why It Matters

CPG brands on Amazon face different rules, algorithms, and economics. Here's what's actually different and how to build a strategy around it.

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May 5, 2026

Selling on Amazon vs. Faire: Which Channel Is Right for Your Brand?

Amazon and Faire serve different customers and different business models. Here's how to decide which channel fits your brand, and how to run both well.

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May 5, 2026

Amazon Agency Pricing: What Does It Actually Cost?

How much does Amazon account management actually cost? A clear breakdown of agency pricing models, what's included, and how to evaluate the value.

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April 28, 2026

How to Grow Your Brand on Faire: A Wholesale Growth Guide

A practical guide to growing your brand on Faire. Learn how to optimize your storefront, win new retailer accounts, and scale your wholesale revenue.

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April 28, 2026

Introducing CentralDesk: Amazon Seller Support, Finally Handled

Introducing CentralDesk: dedicated Amazon Seller Central support from Parker-Lambert. Expert VAs, fast case resolution, and plans starting at $150/month.

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April 28, 2026

How We Grew AI Traffic 549%: The Parker-Lambert GEO Playbook

Here’s exactly how Parker-Lambert built a GEO program that grew AI-driven traffic 549%. The strategy, the sequence, and what actually moved the needle.

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April 21, 2026

What Is Generative Engine Optimization (GEO)?

GEO (Generative Engine Optimization) is how brands get cited by AI search tools. Learn what it is, why it matters, and where to start.

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April 17, 2026

A Beginners Guide to Brand Hierarchy Models

Learn how brand hierarchy models work and why they matter for building a cohesive brand strategy. This beginner's guide breaks down the key structures

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April 17, 2026

What Is Faire and Is It Right for Your Brand?

Learn what Faire is, how the wholesale marketplace works for brands, and whether it's the right channel to grow your wholesale revenue.

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March 9, 2026

Exploring the Promise of Passive Income: A Closer Look at “Done For You” Amazon Models

A closer look at Done For You Amazon models — what they promise, what they risk, and what a healthier agency partnership actually looks like.

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March 8, 2026

How to Use Amazon’s Search Query Performance Report (and What It Actually Tells You)

Learn how to use Amazon's Search Query Performance Report to diagnose your listing funnel, spot keyword gaps, and make smarter advertising decisions.

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March 7, 2026

Don't link to the expert. BE the expert.

The best content strategy is not citing other experts. It is becoming one. Learn how owning your perspective builds authority that no link can replicate.

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March 6, 2026

Why We Don’t Work on Sales Commissions for Amazon Customers

Commission-based agency fees sound appealing, but they rarely serve your brand well. Here is why we chose a different approach and what it means for you.

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January 30, 2026

Here's the 2026 Amazon promo calendar (at least, what we know so far)

Planning your Amazon strategy for 2026? We've compiled every confirmed and rumored promotional event so you can start preparing your campaigns early.

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December 20, 2025

Why You Shouldn't Launch Your Amazon Brand With Just One Product

Starting your Amazon brand with a single product puts you at a serious disadvantage. Learn why a multi-product launch strategy drives better results from day one.

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December 16, 2025

Here's your 2025 Amazon and Ecommerce Promotional Calendar

Plan your biggest sales moments before competitors do. This 2025 promotional calendar covers every major Amazon and ecommerce event you need to prepare for.

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December 16, 2025

Amazon FBA fees explained (2026)

Understand every Amazon FBA fee you'll pay in 2026, from fulfillment and storage costs to aged inventory surcharges, so you can protect your margins an

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December 9, 2025

Optimizing Shopify for AI Engines: The Latest Techniques

AI-powered search engines are changing how shoppers find products. Learn the latest techniques to optimize your Shopify store and stay visible in AI-driven resu

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December 6, 2025

A basic guide to Amazon Warehousing and Distribution (AWD)

Amazon Warehousing and Distribution offers a low-cost way to store and replenish your inventory. Here is what sellers need to know before getting started.

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December 6, 2025

Getting Started with Nano Banana Pro for ecommerce images

Nano Banana Pro makes editing ecommerce product images faster and easier. This guide walks you through setup and first steps to get better results right away.

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December 4, 2025

Amazon's Fair Pricing Policy: The Latest 2026 Updates and Survival Guide

Amazon's fair pricing rules are stricter than ever in 2026. Learn what changed, what triggers suppression, and how to protect your listings and Buy Box.

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December 4, 2025

Amazon’s Rufus AI Assistant Is Driving Billions in Sales. Here’s What That Means for Brands.

Amazon's Rufus AI assistant is reshaping how shoppers discover products. Learn what this means for your brand strategy and how to stay ahead of the shi

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November 27, 2025

Amazon Back-End Keywords 2026 Guide: Everything Sellers Need to Know

Learn how to use Amazon back-end keywords in 2026 to boost your search visibility. This guide covers best practices, common mistakes, and what sellers need to k

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November 22, 2025

Amazon Rufus just got an upgrade. Amazon brands need to pay attention.

Amazon's AI shopping assistant Rufus just got smarter. Learn what changed and how brands can adapt their strategy to stay visible in AI-powered search

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November 19, 2025

Does Amazon price match? A basic guide for Vendors and Sellers

Find out how Amazon price matching works, what it means for your listings, and how vendors and sellers can stay competitive without sacrificing their margins.

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November 19, 2025

Merchandising Photography Glossary

Learn the key terms used in merchandising photography. This glossary covers everything from lighting setups to shot types so you can brief shoots with confidence.

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November 17, 2025

The 20 AI Trust Signals Your Brand Should Be Sending

Consumers are scrutinizing AI more than ever. Learn the 20 trust signals your brand should be sending to stay credible, competitive, and customer ready.

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November 16, 2025

A Beginner's Guide to Brand Hierarchy Models

Learn how brand hierarchy models work and why they matter for building a cohesive brand strategy. This beginner's guide breaks down the key structures clearly.

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November 14, 2025

Amazon ASINs, EANs, Amazon FNSKUs, GTINs, and UPCs: What’s the Difference?

Confused by Amazon product identifiers? This guide breaks down ASINs, EANs, FNSKUs, GTINs, and UPCs so you know exactly when and how to use each one.

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November 14, 2025

Amazon’s Updated Bullet Point Guidelines: What Brands Need to Know in 2025-2026

Amazon has tightened its bullet point rules and brands need to adapt fast. Learn what changed, what it means for your listings, and how to stay compliant in 202

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November 14, 2025

Amazon’s Bullet Requirements, and What They Mean for Brand Voice

Amazon has strict rules for bullet points, but that does not mean your brand voice has to disappear. Learn how to stay compliant while keeping your copy compell

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November 5, 2025

How we helped RCH Hardware save 90% on their lifestyle photography

Discover how RCH Hardware slashed their lifestyle photography costs by 90% without sacrificing quality. See the strategy that made it possible.

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November 5, 2025

Branding, Packaging and Product Imagery for Loriinae Health

See how we developed branding, packaging, and product imagery for Loriináe Health to create a cohesive and compelling presence across every customer touchpoint.

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November 1, 2025

Product Photography for Kinoko Organic Mushroom Coffee

See how we brought Kinoko Organic Mushroom Coffee to life through product photography designed to build trust and drive conversions on Amazon and beyond.

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November 1, 2025

How AI Is Changing the Way Shoppers Discover Brands on Amazon

AI is reshaping how shoppers find products on Amazon. Learn what these changes mean for your brand and how to stay visible in an evolving search landscape.

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October 12, 2025

Amazon’s New “Buy for Me” Feature: What DTC Brands Should Know

Amazon's Buy for Me feature could reshape how shoppers discover off-platform brands. Here's what DTC sellers need to understand before it chan

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April 3, 2025

Amazon’s New Vine Program Tiers Make it a Better Deal Than Ever

Amazon Vine now offers tiered pricing that makes it more accessible for sellers of all sizes. Learn how the new structure works and whether it fits your strateg

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December 12, 2023

Transforming Out of the Woods Amazon Performance: A Case Study in Strategic Amazon Marketing

See how a strategic Amazon marketing approach transformed Out of the Woods performance, driving real results through smarter listings, ads, and brand positionin

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December 10, 2023

How to set up Amazon Brand Tailored Promotions

Learn how to create Amazon Brand Tailored Promotions step by step. This guide covers setup, targeting options, and tips to drive more sales from your brand stor

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