Results
Parker-Lambert · Case Studies
Real brands.
Real results.
We don't chase vanity metrics. Every engagement is measured against the numbers that actually move the business.
Our Work
Case Studies
Google Ads
Google Ads · 14 Months
RCH Hardware:
Built From Zero
Built From Zero
Parker-Lambert built RCH Hardware's Google Ads program from a blank account, architecting campaigns across Search, Shopping, and Performance Max. Fourteen months of compounding returns: nearly 6x ROAS growth, 78% CPA reduction, and 244% peak year-over-year site revenue growth.
5.9xROAS Growth
78%CPA Reduction
244%Peak YoY Revenue Growth
10xAd Revenue Growth
Amazon
Amazon Strategy · 3 Months
Cheeky Cocktails:
Category Discovery Engine
Category Discovery Engine
Three focused listing changes shifted Cheeky Cocktails from brand-dependent traffic to category-level discovery, with unbranded clicks growing 10x in three months.
10xUnbranded Click Growth
3xUnbranded Purchases
67%Traffic from Unbranded
280%Branded Purchase Growth YoY
Faire
Faire Account Management · 2024–2025
Lifestyle Brand:
From Erratic to Engine
From Erratic to Engine
Transformed an inconsistent Faire wholesale channel into a predictable revenue engine. Built the retention infrastructure that converted one-time buyers into loyal wholesale accounts, with 30%+ retention sustained all year.
2.6xMoM Revenue Growth
30%+Retention Rate
50%+Avg Order Value Lift
4.9★Marketplace Rating
Amazon
Amazon Account Management · 7 Months
Hydros Water Filter:
Profitable by Design
Profitable by Design
Transformed Amazon profitability in seven months without sacrificing sales volume. Fixed the unit economics first: better listings, leaner ads. Let the compounding flywheel do the rest.
82%TACoS Reduction
80%Ad Spend Cut
74%Conversion Rate Lift
62%Organic Sales Growth
549%
AI traffic growth · Oct 2025 to Feb 2026
AI Optimization · 4 Months
Parker-Lambert:
We Ran It On Ourselves
We Ran It On Ourselves
In November 2025, we began optimizing our own site for AI search and tracked every referral in GA4. Four months later, five distinct AI platforms were sending traffic where there used to be one, and AI-referred visitors were spending twice as long on the site as visitors from organic search.
549%AI Traffic Growth
5AI Platforms Sending Traffic
2xTime on Site vs Organic
20%Higher Engagement Rate
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