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Utility Radio Launch on Amazon , , , , ,

We’ve helped Gear Up Survival launch their first product on Amazon. Our work included:

  • Product photography
  • Product image rendering and compositing
  • Messaging, SEO, and copy
  • Carousel and A+ development and deployment

The product-on-white images are photography. For the lifestyle shots, we rendered the radio into stock photography. This can be much more cost effective than location shooting.

Using rendering for compositing, rather than attempting compositing two photographs, allowed us to precisely match the product positioning and lighting to the stock photo.

We made use of these images for the product’s A+ content, as well. As with the carousel, we used short, clear copy that looks great on mobile devices as well as desktops.