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Make your blog content stand out with custom artwork , , ,

Stock photography or illustrations can be a great tool for bloggers and content marketers. It’s a good starting point, but custom artwork for featured images is more effective. It draws attention and helps define your brand. It also helps prevent the stock image burnout effect for niche or industry blogs: if your content all centers around a particular subject, you’re liable to exhaust the supply of quality stock content. And, if your competitors are also publishing content, you also run the risk of using the same stock imagery as they do.

We’d like to take the opportunity to show off some of the work we’ve created for a client’s content marketing. They have the advantage of being unique and on-brand, for a cost that’s comparable to stock imagery.