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Creating Great Online Product Content: Think Visually First.

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Creating Great Online Product Content: Your Product Manager May Not be Your Best Copywriter.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

Creating Great Online Product Content: Competitive Research is Essential

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Data shows that when customers visit a retail site, they tend to view several products before making a purchase decision. And, retailers make it all too easy to browse away from your product page by providing links to the pages of other products that customers looked at.

Creating Great Online Product Content: Five Secrets That the Pros Know

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No matter how terrific your product is, and no matter how hard everybody from the industrial designers to the engineers to the supply chain managers have worked, all can be lost if your target customer reading the product’s Amazon page doesn’t add it to the cart because your organization has not made it a priority to produce content that’s appealing, attractive, clear, and accurate.

What is branding?

In marketing parlance, a company’s brand is defined as how the company appears to the outside world. What does that mean?

Content marketing: don’t confuse it with long-form advertising.

Beginners often confuse content marketing with long-form advertising. They’ll post articles which are essentially product pitches, ending posts with links to the products or services they’ve effectively advertised. That’s not the best approach.